CRAIG SAMS Craig actually founded Britain’s first organic bakery, in 1972, called Ceres. That wasn’t the start of his organic pioneering: he also opened Britain’s first macrobiotic restaurant, in 1967, and is responsible for introducing foods like brown rice and tamari - which he imported (with his brother Gregory) to the UK from Japan. (Craig’s also responsible for bringing us - and specifically The Beatles - the Afghan coat, but happily chose food over a fashion career!) The restaurant morphed into a wholefood wholesaler, then a bakery, then the Whole Earth brand; he invented the technique of sweetening jam using apple juice in place of sugar and the organic baked beans, peanut butter, soft drinks and more that Whole Earth-lovers enjoy today are his recipes. In 1991, Craig and Jo (see below) founded Green & Black’s Chocolate, the world’s first organic chocolate company, of which he’s still the President, which is now enjoying global success. Totally and 100% committed to organic living, Craig and Jo moved full-time to Hastings in 2002, and took over in March 2005, to help bring good food to the community they love.

Craig is also author of The Little Food Book, which you can read more about here.

JOSEPHINE FAIRLEY Jo founded Green & Black’s with Craig, but has juggled a food career with journalism and writing bestselling books (including The Ultimate Natural Beauty Book, click here for more info). Interested in greener living since she was given a copy of The Shopper’s Guide to Saving the Planet, in 1971, Jo (who was Britain’s youngest-ever magazine editor, at Look Now and Honey) went on to write a column on organic living for The Times; she was also involved in setting up the organisation ‘Parents For Safe Food’ with Pamela Stephenson, Twiggy, Olivia Harrison and others in the early 90s. Her work for the Mail on Sunday’s YOU magazine has included covering the annual Soil Association Organic Food Awards, which has enabled her to nibble her way through hundreds of delicious, award-winning organic products - many of which you can now find on the shelves at ...